{"id":1475,"date":"2011-09-13T20:36:51","date_gmt":"2011-09-13T20:36:51","guid":{"rendered":"http:\/\/bernatriera.es\/seo-sem-experience\/"},"modified":"2014-06-02T23:27:27","modified_gmt":"2014-06-02T23:27:27","slug":"seo-sem-experience","status":"publish","type":"page","link":"http:\/\/bernatriera.es\/en\/seo-sem-experience\/","title":{"rendered":"SEO & SEM Experience"},"content":{"rendered":"

Web\u00a0Rank\u00a0in search engines (SEO –\u00a0Search\u00a0Engine\u00a0Optimization)\u00a0and online advertising\u00a0with Google\u00a0Adwords\u00a0and Bing\u00a0(Pay-Per-Click)<\/strong><\/h2>\n

My experience\u00a0and passion for\u00a0online\u00a0marketing\u00a0originated in\u00a0my first job\u00a0when one of my responsibilities was\u00a0the acquisition of customers\u00a0for any of the\u00a0services offered.\u00a0We understood that, rather than going\u00a0in search of\u00a0customers\u00a0in a totally\u00a0inefficient way, we just had to\u00a0be when and where they\u00a0look for\u00a0any of our services.<\/p>\n

Definitely\u00a0this\u00a0space is internet and and the time is\u00a024 hours,\u00a07 days\u00a0a week.<\/p>\n

This practice\u00a0always went\u00a0hand in hand with\u00a0care\u00a0of the website\u00a0and\u00a0SEO\u00a0<\/strong>features\u00a0for\u00a0freepositioning\u00a0in search engines,\u00a0because if the\u00a0customer could\u00a0find\u00a0for free\u00a0for us, the better!<\/p>\n

It\u00a0was in the\u00a0building\u00a0where the\u00a0development\u00a0deportemallorca.es\u00a0HTML\u00a0<\/strong>and PHP\u00a0<\/strong>was\u00a0carefully implemented\u00a0to have a\u00a0good and quick\u00a0positioning in\u00a0Google<\/strong>, and two months\u00a0after launch, the website\u00a0showed\u00a0on the first page\u00a0of\u00a0Google results for\u00a0the\u00a0most\u00a0frequently used\u00a0keywords\u00a0and relevant.<\/p>\n

It has already been in my first\u00a0job in London, England, where\u00a0I received more\u00a0training and responsibility\u00a0managing\u00a0PPC\u00a0accounts\u00a0(Pay-per-click)\u00a0in a multinational\u00a0advertising campaigns targeted in North America\u00a0(U.S. and\u00a0Canada).\u00a0Surprised by\u00a0the high\u00a0budget\u00a0that\u00a0large firms handle I give it more importance\u00a0now to online\u00a0marketing, if it’s possible, because\u00a0obviously those\u00a0numbers are translated into\u00a0revenue and\u00a0post\u00a0profit.<\/p>\n

\"improve<\/a><\/p>\n

My work consists of\u00a0designing, control\u00a0and analyzing\u00a0everything involving\u00a0publicity campaigns,\u00a0search engine\u00a0advertising\u00a0and\u00a0content network\u00a0(web\u00a0pages) advertising, ad groups, campaigns,\u00a0keywords, landing pages\u00a0(where customers direct \u00a0when clicking on\u00a0the ads), tracking\u00a0codes (for tracking conversions), analysis of conversions\u00a0and revenue\u00a0generated,\u00a0cost-benefit analysis, efficiency, testing, etc<\/p>\n

We are also\u00a0in constant touch\u00a0with experts from Google Adwords<\/strong>\u00a0and Microsoft\u00a0Bing\u00a0<\/strong>who advise\u00a0us and also maintaining regular\u00a0telephone meetings\u00a0with\u00a0U.S.\u00a0offices.<\/p>\n

Successfully\u00a0you can see how improved the\u00a0performance of campaigns\u00a0in North\u00a0America (in English)\u00a0since I came to the company\u00a0in December 2010, increasing the\u00a0CTR\u00a0(ratio of number\u00a0of times\u00a0an ad appears\u00a0and\u00a0the times it is\u00a0clicked)\u00a0or also known\u00a0as the quality of\u00a0the ads\u00a0\/ keywords. As well as the percentage\u00a0of\u00a0convesi\u00f3n\u00a0(Conversion\u00a0rate,\u00a0in the green figure)\u00a0that shows how increase the percentage conversions respect clicks to get them.\u00a0It has also\u00a0reduced the\u00a0cost per conversion, improved\u00a0average ad position, etc..<\/p>\n","protected":false},"excerpt":{"rendered":"

Web\u00a0Rank\u00a0in search engines (SEO –\u00a0Search\u00a0Engine\u00a0Optimization)\u00a0and online advertising\u00a0with Google\u00a0Adwords\u00a0and Bing\u00a0(Pay-Per-Click) My experience\u00a0and passion for\u00a0online\u00a0marketing\u00a0originated in\u00a0my first job\u00a0when one of my responsibilities was\u00a0the acquisition of customers\u00a0for any of the\u00a0services offered.\u00a0We understood that, rather than going\u00a0in search of\u00a0customers\u00a0in a totally\u00a0inefficient way, we just had to\u00a0be when and where they\u00a0look for\u00a0any of our services. Definitely\u00a0this\u00a0space is internet and and Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-1475","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/comments?post=1475"}],"version-history":[{"count":3,"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1475\/revisions"}],"predecessor-version":[{"id":1668,"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1475\/revisions\/1668"}],"wp:attachment":[{"href":"http:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/media?parent=1475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}