{"id":1482,"date":"2012-01-18T00:01:38","date_gmt":"2012-01-18T00:01:38","guid":{"rendered":"http:\/\/bernatriera.es\/professional-experience\/"},"modified":"2026-02-28T02:17:23","modified_gmt":"2026-02-28T02:17:23","slug":"professional-experience","status":"publish","type":"page","link":"https:\/\/bernatriera.es\/en\/cv\/professional-experience\/","title":{"rendered":"Professional Experience"},"content":{"rendered":"<h3><span class=\"Apple-style-span\" style=\"color: #000000; font-size: 29px;\"><strong>Online Marketing: Consulting, Advertising and SEO<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<hr>\n<table border=\"0\" width=\"100%\" cellspacing=\"1\" cellpadding=\"1\" align=\"left\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>Enero 2025 &#8211; Presente<\/em>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22172 alignleft\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219.png\" alt=\"\" width=\"193\" height=\"53\" srcset=\"https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219.png 2560w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219-300x83.png 300w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219-1024x282.png 1024w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219-768x211.png 768w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219-1536x422.png 1536w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219-2048x563.png 2048w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/WPP_plc-Logo.wine_-scaled-e1772188940219-573x158.png 573w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22174 alignleft\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent.png\" alt=\"\" width=\"195\" height=\"59\" srcset=\"https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent.png 2400w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent-300x90.png 300w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent-1024x308.png 1024w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent-768x231.png 768w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent-1536x463.png 1536w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent-2048x617.png 2048w, https:\/\/bernatriera.es\/wp-content\/uploads\/2026\/02\/amazon-logo-transparent-573x173.png 573w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/p>\n<h4>&nbsp;<\/h4>\n<h4>&nbsp;<\/h4>\n<h4><strong>Regional Client Partner, Amazon<\/strong><\/h4>\n<\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>May 2021 &#8211; Presente<\/em>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4357 alignnone\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2021\/06\/wavemaker-logo.png\" alt=\"\" width=\"162\" height=\"70\"><\/p>\n<h4><strong>Head of B2B en Wavemaker International<\/strong><\/h4>\n<\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>April 2017 &#8211; May 2021<\/em>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4357\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2021\/06\/wavemaker-logo.png\" alt=\"\" width=\"162\" height=\"70\"><\/p>\n<h4><strong>Client Partner&nbsp;<\/strong>at MEC<\/h4>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/ge-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2794 alignleft\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/ge-logo.png\" alt=\"ge-logo\" width=\"72\" height=\"69\"><\/a>General Electric<\/span><\/p>\n<p>&#8211; Strategy and activation for GE&#8217;s digital campaigns across several business units: GE Power, GE Healthcare, BHGE, GE Additive, GE Corporate and GE Ventures among others. Overseeing and leading biddable, organic and content teams.<\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" width=\"100%\" cellspacing=\"1\" cellpadding=\"1\" align=\"left\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>Oct 2014 &#8211; March 2017<\/em>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4357\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2018\/07\/WM-logo.jpg\" alt=\"\" width=\"162\" height=\"70\" srcset=\"https:\/\/bernatriera.es\/wp-content\/uploads\/2018\/07\/WM-logo.jpg 500w, https:\/\/bernatriera.es\/wp-content\/uploads\/2018\/07\/WM-logo-300x130.jpg 300w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/p>\n<h4><strong>Biddable Director at MEC<\/strong><\/h4>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/ge-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2794 alignleft\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/ge-logo.png\" alt=\"ge-logo\" width=\"72\" height=\"69\"><\/a>General Electric<\/span><\/p>\n<p>&#8211; Strategy, development and optimization of pay-per-click campaigns in Google, Bing, Facebook and Twitter and Linkedin.<\/p>\n<p>&#8211;&nbsp;Strategy for organic rankings.<\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" width=\"100%\" cellspacing=\"1\" cellpadding=\"1\" align=\"left\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>Jan 2013 &#8211; Sept 2014<\/em>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1008 alignnone\" title=\"omd international bernat riera\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/omd_logo.png\" alt=\"\" width=\"106\" height=\"62\" srcset=\"https:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/omd_logo.png 151w, https:\/\/bernatriera.es\/wp-content\/uploads\/2012\/01\/omd_logo-150x89.png 150w\" sizes=\"auto, (max-width: 106px) 100vw, 106px\" \/><\/p>\n<h4><strong>Account Manager&nbsp;<\/strong>at&nbsp;<strong>OMD International \/ Media Art Labs<\/strong><\/h4>\n<p><span style=\"text-decoration: underline;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2685 alignleft\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2013\/05\/Apple_logo-copia.jpg\" alt=\"Apple_logo copia\" width=\"94\" height=\"96\">Apple<\/span><\/p>\n<p>Strategy, development and optimization of pay-per-click campaigns in Google, Bing, Facebook and Twitter.<\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<table border=\"0\" width=\"100%\" cellspacing=\"2\" cellpadding=\"1\" align=\"left\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>Dec 2010 &#8211; Dec 2012<\/em>.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"\" title=\"bernat riera regus\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/bernat-riera-regus.png\" alt=\"bernat riera regus\" width=\"153\" height=\"68\"><\/strong><\/h4>\n<h4 style=\"text-align: justify;\"><strong>SEM <\/strong>(Search Engine Marketing)<strong> Regional Director of Americas&nbsp;<\/strong>at<strong> Regus, <\/strong>a multinational company dedicated to&nbsp;office space to rent,&nbsp;meeting rooms&nbsp;and virtual offices worldwide.<\/h4>\n<p style=\"text-align: justify;\">My responsibility is to achieve the maximum economic profit through online advertising in search engines like Google, investing in and controlling the largest budget of the marketing department of the company, around $7 million per year.<\/p>\n<p style=\"text-align: justify;\">Controlling a total of 17 countries throughout the Americas, with global references such as the U.S. or the major emerging powers at this time such as Brazil and Mexico.<\/p>\n<p><strong>News<\/strong> in <strong><a title=\"Reuters Espa\u00f1a\" href=\"http:\/\/es.reuters.com\/\">Reuters<\/a><\/strong> about Regus (28th August 2012): &#8220;<a title=\"Lea la noticia sobre el rendimiento de la empresa en Am\u00e9rica\" href=\"http:\/\/uk.reuters.com\/article\/2012\/08\/28\/regus-results-idUKL4E8JO3PG20120828?type=companyNews\"><em><strong>Regus profit rises on strong performance at Americas&#8221;<\/strong><\/em><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<table border=\"0\" width=\"100%\" cellspacing=\"1\" cellpadding=\"1\" align=\"left\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>May 2009 &#8211; Nov 2010<\/em>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/ctiba.net\/\"><img loading=\"lazy\" decoding=\"async\" title=\"bernat riera ctiba\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/bernat-riera-ctiba.png\" alt=\"bernat riera ctiba\" width=\"191\" height=\"112\"><\/a><\/p>\n<h4 style=\"text-align: justify;\"><strong>Engineer in&nbsp;solar photovoltaic and&nbsp;thermal energy,&nbsp;technical sales&nbsp;and online marketing at CTIBA S.L. (Centro Tecnol\u00f3gico de la industria Balear), engineering of&nbsp;projects and works in&nbsp;Mallorca.<\/strong><\/h4>\n<p style=\"text-align: justify;\">&#8211; Creation of&nbsp;the solar&nbsp;energy department&nbsp;in the company.&nbsp;From&nbsp;customer acquisition, budgets and&nbsp;projects up to&nbsp;coordinate&nbsp;with the department&nbsp;of works of&nbsp;the company itself.<\/p>\n<p style=\"text-align: justify;\">-Development of budgets&nbsp;and&nbsp;photovoltaic&nbsp;or&nbsp;thermal&nbsp;energy projects for hotels and particular.<\/p>\n<p>&#8211;&nbsp;Development and presentation&nbsp;of tenders for&nbsp;public administration.<\/p>\n<p style=\"text-align: justify;\">&#8211; Co-design and maintenance of the&nbsp;website&nbsp;CTIBA&nbsp;S.L.&nbsp;Management of&nbsp;online&nbsp;marketing,&nbsp;mailingcampaigns and&nbsp;Google&nbsp;Adwords.<\/p>\n<p style=\"text-align: justify;\">&#8211; Conference at&nbsp;the Chamber of Commerce&nbsp;fpr the Balearic Islands&nbsp;hotel managers about sustainability.<\/p>\n<p style=\"text-align: justify;\">&#8211; Local&nbsp;television interview, Channel 4,&nbsp;about sustainability in&nbsp;the tourism sector in&nbsp;Mallorca.<\/p>\n<p><a href=\"http:\/\/bernatriera.es\/energiasolar\/\"><img loading=\"lazy\" decoding=\"async\" title=\"conferencia-ctiba\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/conferencia-ctiba.jpg\" alt=\"conferencia-ctiba\" width=\"191\" height=\"56\"><\/a><a href=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/entrevista.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"entrevista bernat riera\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/entrevista.jpg\" alt=\"entrevista bernat riera\" width=\"191\" height=\"142\"><\/a><\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<table border=\"0\" width=\"100%\" cellspacing=\"2\" cellpadding=\"1\" align=\"left\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"middle\" width=\"100%\">\n<ul>\n<li><em>Feb 2008 &#8211; Feb 2009<\/em>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" title=\"i d mcia bernat riera\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/i-d-mcia-bernat-riera1.jpg\" alt=\"\" width=\"153\" height=\"116\"><\/p>\n<h4 style=\"text-align: justify;\"><strong>Research&nbsp;and Development in&nbsp;the electronics department&nbsp;of the&nbsp;UPC,&nbsp;under the supervision of&nbsp;the company&nbsp;MCIA&nbsp;(Motion&nbsp;Control&nbsp;and Industrial&nbsp;Aplications).<\/strong><\/h4>\n<p style=\"text-align: justify;\">&#8211; Design&nbsp;and development of a&nbsp;class&nbsp;D&nbsp;audio amplifier&nbsp;for&nbsp;low energy&nbsp;high potencies&nbsp;of sound&nbsp;like&nbsp;PA system.&nbsp;Collated&nbsp;work&nbsp;with my&nbsp;higher studies&nbsp;and my&nbsp;final project subsequent.<\/p>\n<p style=\"text-align: justify;\">&#8211; To carry out the&nbsp;prototype, the design of&nbsp;printed circuit boards&nbsp;PCB was made by&nbsp;OrCAD simulations,&nbsp;on-board&nbsp;assembly and final&nbsp;testing and&nbsp;results analysis.<\/p>\n<p style=\"text-align: justify;\">&#8211; Knowledge and tools: PCBs, LabVIEW, MOSFETs, PLLs, PWM, Converters ADC, FPGA, Filters, SNR, THD, DXP2004, Protel99, Controls PID, transformed-Z, Amplifiers and power supplies.&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"upc\" src=\"http:\/\/bernatriera.es\/wp-content\/uploads\/2011\/09\/upc.png\" alt=\"\" width=\"116\" height=\"116\"><\/p>\n<p style=\"text-align: justify;\">&#8211; Making&nbsp;a&nbsp;successful&nbsp;prototype, achieving the&nbsp;objectives&nbsp;under&nbsp;budget minded.&nbsp;The prototype&nbsp;was presented&nbsp;as my&nbsp;final project, with a&nbsp;final mark of&nbsp;9,5 \/ 10.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<\/td>\n<td align=\"center\" valign=\"middle\" width=\"0%\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>&nbsp;<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Marketing: Consulting, Advertising and SEO &nbsp; Enero 2025 &#8211; Presente. &nbsp; &nbsp; Regional Client Partner, Amazon &nbsp; May 2021 &#8211; Presente. Head of B2B en Wavemaker International &nbsp; April 2017 &#8211; May 2021. Client Partner&nbsp;at MEC General Electric &#8211; Strategy and activation for GE&#8217;s digital campaigns across several business units: GE Power, GE Healthcare,&nbsp;<a href=\"https:\/\/bernatriera.es\/en\/cv\/professional-experience\/\" class=\"read-more\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-1482","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":11,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1482\/revisions"}],"predecessor-version":[{"id":22177,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1482\/revisions\/22177"}],"up":[{"embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/pages\/1457"}],"wp:attachment":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/media?parent=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}