I had the pleasure of attending to a magnificent exhibition about technology and marketing in London on 21st and 22nd of September 2011, Ad Tech London.<\/p>\n
This one was especially oriented to online marketing: Websites, SEO, advertising in search engines and obviously could not miss the monsters of the industry such as Microsoft, Google and Facebook, both grateful for much of their income on\u00a0advertising in their\u00a0search engines or\u00a0in case of\u00a0facebook\u00a0in its\u00a0own social network..<\/p>\n
Developments\u00a0came\u00a0from the hand of\u00a0Google,\u00a0no doubt to\u00a0me, the\u00a0clear winner\u00a0of the evening.\u00a0I attended two presentations: the first focused on the ads which a webmaster place on their pages to earn revenue (Google AdSense) and other about emerging mobile market and the importance of having good presence in these devices (for advertisers and webmasters\u00a0show sites through Google searches).<\/p>\n
Both presentations were surprisingly good, very dynamic speakers and youth, with some very creative powerpoints and actually I imagine they have a specific team preparing these presentations (not think it was a powerpoint created by himself).<\/p>\n
Also they presented the new Google’s researches, attentive to what’s next: Google TV (television quality with the advantages of Youtube: watch what you want, whenever and by the same searches on the web).\u00a0They are also beginning to invest in their own television productions.\u00a0And Google Wallet (wallet electronics embedded into the phone), that in addition to pay, you get coupons, loyalty gifts, etc..\u00a0Another future innovation will be to search through pictures taken with your phone, that means, based on the image and its location will get results and information.\u00a0In short, Google each day will cover more and more.<\/p>\n
I will not talk much about Microsoft and Bing, it simply they left me indifferent.\u00a0I could say that are still alive because of its coalition with facebook, and now bing results will be conditioned by whether your friends like the web or are fans (the same than Google’s +1), and where facebook shows maps with Bing maps.\u00a0For the rest … \u00a0publicity about Xbox.<\/p>\n
The high expectation and disappointment was for facebook.\u00a0Poor presentation, after watching the wizards from Google, nothing new, only basic information about the use of profiles and pages for commercial use.\u00a0Whoever has spent 30 minutes with that already knew.\u00a0The speaker also failed to answer questions properly\u00a0from the audience.<\/p>\n
My feeling is that Google is one step ahead from the rest.<\/p>\n","protected":false},"excerpt":{"rendered":"
I had the pleasure of attending to a magnificent exhibition about technology and marketing in London on 21st and 22nd of September 2011, Ad Tech London.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[57,67],"tags":[],"class_list":["post-1507","post","type-post","status-publish","format-standard","hentry","category-business-3","category-talks","cat-57-id","cat-67-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/posts\/1507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":2,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/posts\/1507\/revisions"}],"predecessor-version":[{"id":1636,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/posts\/1507\/revisions\/1636"}],"wp:attachment":[{"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bernatriera.es\/en\/wp-json\/wp\/v2\/tags?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}