Ease of navigation
Your website should make things easy for the user, this point is key among all the criteria of web usability. Avoid the user having to make too many clicks to access essential parts of the page, or to make many clicks to return to the previous stage or Home page. A page where navigation is poor will be a page frightens-customers, and this is what every company or business wants to avoid. Avoid keeping broken links within the site, or cause user confusion while this navigate through it. Plugins excess and deficiency can cause slowness while browsing the website, you must choose those that are really needed.
The main aspect to consider is the tendency of users when choosing a site or another with the same theme or purpose. Many focus their efforts on creating visually stunning sites or worry too much about aesthetics and detail. Sometimes less is more, and this is already a tendency in this area. Of course, this does not mean that the beauty and visual impact are not important, but the main thing is to avoid excesses.
Many of the excesses that are committed during the planning and design of a web occur to avoid copying others or express originality, almost to the point of rebellion. Do not be afraid to follow patterns established by others: The clarity of the titles, well distributed in spaced information, the best places when arranging the logos and special designs, the best options when you try to combine colors, so if the site has different categories, these should look different from each other.
The way in which information is distributed, the sizes of the designs, the presentation of the web in general should be able to adapt to different devices and resolutions. Users not only use the site from desktops, but today, the smartphones, tablets, and notebooks are becoming the main devices.
Know your users
For this, it is good to conduct studies before the launch of the website and also afterwards. This will help to have clear information about what users expect and the experience they had then. Social networks facilitate this path, and are a great ally when knowing the perception about us and whether their needs have been met.
This is a key aspect to take into account when setting the options, functions and way to provide information on a website. Span of attention of users is often limited, and often oriented cognitive laziness. For this reason, actions that require much effort from the user or complex designs that get tired are to be avoided.
It’s an artistic trend that minimizes their means of expression. Given this trend, it is necessary on our website, the design style avoids all unnecessary and irrelevant elements such as colors, textures, shapes and forms. It is the user focus on the content, preventing this be distracted by other elements or colors of the web.
The idea is to avoid complex designs, and give preference to flat figures to avoid cognitive user effort.
Simplification is a basic step and best practice on any other recommendation. Look, Apple products have the minimum number of buttons. Google only has one bar to enter words. Our websites are full of words, links, links, images and actions. Who is doing worse?